Want to improve your riding?
Improve your skills?
By its very nature, motorcycling is a risky business.
Motorcyclists represent 1% of traffic but account for 20% of those killed or seriously injured (KSI). Motorcyclists are 40x more likely to be killed than car drivers - Office for National Statistics
To minimise your chances of being affected by adverse riding conditions, or other people's mistakes, take a planned and systematic approach to your riding. With our help you will anticipate hazards, spot them earlier and allow enough time and space to avoid them altogether. Even in the worse case scenario, you'll give yourself enough time to take evasive action.
We teach you the SYSTEM used by Advanced Riders and the Police. Applying the SYSTEM doesn't remove every risk, but it does make you a significantly safer rider.
Enjoy your bike more?
You'll learn techniques and skills which allow you to get the most out of your riding and enjoy your motorbike to the full.
Save some money?
Joining introduces you to a range of discounts from leading suppliers, including money off your HELITE airbag jacket, and when you have passed your Advanced Test and become a Full Member, you have access to IAM Surety insurance. 90% of IAM members enjoy significant savings to their premium.
Make new friends?
Joining LAM introduces you to other like-minded people, where you'll make new friends who share the same passion for riding as you.